Saturday, July 12, 2008

Domino's of Indian Food

I came across a unique and stylish Food Pack in Ahmedabad, India. It is delivered by a popular local restaurant chain. The Food Pack is in Domino's style Cardboard box. It is a pack of 2 Paratha breads, Rice, 3 Side dishes, One lentil, dessert (warm Gulab Jamun) and pickles packed nicely in a silver foil.

There was also a plastic spoon and some after-food 'mukhwas'.

The Food was very tasty and remained warm nearly 2 hours after it was packed.

The food was delivered within 30 minutes after I called the restaurant. The price was extremely reasonable (less than $2 per box).

This pack solved the major issue of finding quality Indian food, in right quantity, prepared and packed in a hygenic way, supported by a known brand, delivered to your doorstep in 30 minutes and another alternative to Pizza on Friday nights.

The concept looks very attractive - with right execution and management - it could be used for the making of a Domino's of Indian Cuisine.

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