The recent 'Scroogled' Ads from Microsoft are very impressive. ( example: http://www.youtube.com/watch?v=Paau0bhxqb4).
Instead of trying to copy Google, the company has realized it needs to position itself differently from Google. These 'Scroogled' advertisements hightlight that while Google's software is reading users' emails, microsoft's outlook respects the privacy of users and does not do it.
Microsoft's CEO is on the way out and Chairman Bill Gates is also being threatened by the board.
Overall, time to expect some good action from this company.
Instead of trying to copy Google, the company has realized it needs to position itself differently from Google. These 'Scroogled' advertisements hightlight that while Google's software is reading users' emails, microsoft's outlook respects the privacy of users and does not do it.
Microsoft's CEO is on the way out and Chairman Bill Gates is also being threatened by the board.
Overall, time to expect some good action from this company.
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